How to Make Posts Shareable on Facebook

Did you know that Facebook users create nearly 4 million links every minute? That’s a huge chance for content creators and businesses to grow online. Facebook is a top platform for brand growth. If you know how to make a post shareable, you can reach more people fast. When someone shares your post, it can spread like wildfire; more shares mean more views, likes, and comments. 

Also, Facebook native videos get almost 5 times more shares than videos from other sources. Live videos drive 6x more interaction than standard videos. So what’s the secret? Make sure your posts are set to “public” or “shareable” using Facebook’s audience selector. You can even change the setting after posting if needed. This article explores everything needed to understand how to make posts shareable on Facebook, whether on personal profiles, business pages, or within groups.

👁️‍🗨️ Understanding Facebook Post Visibility

Facebook’s audience settings are the foundation of shareability. Understanding these settings lets you control exactly who sees and shares your posts.

🧭 Public vs. Friends vs. Custom

There are many visibility settings on Facebook that decide who can view and share your content:

• 🔁 Public: Using this setting makes your post visible to everyone, including non-Facebookers. When you choose Public, your post becomes completely shareable on the platform and searchable on the internet.
• 🔁 Friends: This limits visibility to people on your friends list. But remember if you tag someone in a post, their friends can see it even if you’re not friends with them.
• 🔁 Custom: This is the robust feature that allows selective sharing. You can share with specific friends, hide posts from specific people or create friend lists for focused sharing. This allows you to fully control the visibility of your content.
• 🔁 Only Me: Content posted with this setting is only visible in your own timeline and not seen by others, making it completely private and non-shareable.

🔁 How visibility affects shareability

The visibility setting determines how far your content is visible. Public posts have maximum shareability since anyone can share them across the platform. Friend-restricted posts limit sharing to your immediate connections.

Also, when posting in public groups, your content becomes public regardless of your personal settings. This means anyone can view comments and posts shared in public spaces.

Facebook’s algorithm also considers post visibility when planning content delivery. Since Mark Zuckerberg announced in 2018, the platform prioritizes content that produces authentic engagement. Public posts with lots of engagement have a greater chance of reaching a larger audience.

🛠️ Where to find the audience selector

Facebook provides the audience selector in most sections where you share content.

1. 1️⃣ When creating a post, look for the selector below your name (usually a globe, people icon or gear symbol)
2. 2️⃣ Click this icon to see all audience options
3. 3️⃣ Select your desired visibility before publishing

Facebook remembers your last used setting and applies it to future posts until you change it. To check a post’s current visibility, look at the icon next to the timestamp - a globe means Public visibility.

So, mastering Facebook’s audience selector is key to controlling who can share your content and how far it goes.

🧩 How to Make a Facebook Post Shareable

Making your content shareable on Facebook starts with updating your privacy settings. Follow this step-by-step guide for each platform.

Step-by-step for personal profiles

Creating shareable posts from a desktop or laptop:

1. 1️⃣ Go to your Facebook feed and click the “What’s on your mind?” text box at the top.

1. 2️⃣ Enter your post content (text, photos, videos or other attachments)
2. 3️⃣ Look for the small gray box below your name.
3. 4️⃣ Click this audience selector (it may show “Friends,” “Public,” or another setting)

1. 5️⃣ Select “Public” from the dropdown menu.

1. 6️⃣ Click “Done” to confirm.
2. 7️⃣ Click “Post” to publish.

After selecting “Public,” anyone can view and share your post, whether they have a Facebook account or not and even if they’re not your friend.

📱 How to make a fb post shareable from mobile

The process on mobile is similar:

1. 1️⃣ Open the Facebook app and click “What’s on your mind?” at the top of your feed
2. 2️⃣ Create your post with desired content
3. 3️⃣ Below your name, click the audience selector (may show “Friends” by default)
4. 4️⃣ From the dropdown menu, select “Public”
5. 5️⃣ Click “Done.”
6. 6️⃣ Click “Share” or “Post.”

For existing posts you want to make shareable after publishing, find the post, click the three-dot icon on the top-right corner, select “Edit privacy,” choose “Public,” and then click “Done.”

🌍 Using the ‘Public’ setting effectively

When using public sharing, remember these:

Firstly, Facebook will use your selected audience until you change it manually. If you select “Public” for one post, all future posts will be public until you change it.

Secondly, changing a post’s privacy settings on one device updates across all devices. This syncs your mobile and desktop sharing preferences.

Third, public posts are visible in the Feed, on your profile, and in search results. This expanded visibility makes them discoverable to a much larger audience but also means you need to exercise good judgment on what content you make publicly shareable.

📣 Making Posts Shareable on Pages and Groups

Facebook Pages and Groups have different rules for post shareability. Understanding these differences helps you maximize your content’s reach across Facebook platforms.

🧾 Facebook Pages: Default public settings

Facebook Pages automatically set all posts to “Public” by default. This is different from personal profiles so you don’t need to adjust audience settings when posting from a Page. Every post created on a Facebook Page can be shared by anyone who views it, whether they’ve liked or followed your Page.

To share content from a Facebook Page:

1. 1️⃣ Go to “Pages” from the Facebook menu
2. 2️⃣ Select the Page you manage
3. 3️⃣ Create your post or find an existing one
4. 3️⃣ Click the “Share” button in the lower-right corner

Moreover, this default public setting can’t be changed as Facebook has permanently set Pages this way to maximize visibility for businesses and organizations.

👥 Public vs. Private Facebook Groups

Group post shareability depends entirely on the group’s privacy settings:

Public Groups:

• 🔄 Anyone can find the group through a search
• 🔄 Non-members can view all content and member lists
• 🔄 Posts can be shared outside the group
• 🔄 Content appears in Facebook search results

Private Groups:

• 🔄 Discoverable in search, but content remains hidden
• 🔄 Only members can view posts and comments
• 🔄 Content cannot be shared with non-members
• 🔄 Better security for sensitive discussions

Public groups are ideal for growing communities quickly and spreading content widely, while private groups serve communities discussing sensitive topics or requiring controlled membership.

🧵 How to make a post shareable in a group

For Public Groups, posts are automatically shareable. When creating content:

1. 1️⃣ Go to the group through the “Groups” menu
2. 2️⃣ Click “Write something” and create your post
3. 3️⃣ All members can share your post using the “Share” button

For Private Groups, shareability works differently:

1. 1️⃣ Posts cannot be shared directly with non-members
2. 2️⃣ Members can see a “Share” button but sharing is restricted to other group members
3. 3️⃣ To work around this, create a duplicate public post on your timeline first, then share that post to the private group

So when deciding between group types, consider your content sharing goals - public for maximum reach, private for controlled distribution.

✏️ How to Edit Post Privacy After Publishing

Oops! Already posted, but didn’t make it shareable? No problem. Facebook allows users to modify privacy settings on existing posts at any time through simple adjustments.

🔄 Steps to change the audience on existing posts

Changing who can see and share your Facebook posts is easy:

On desktop:

1. 1️⃣ Go to your profile by clicking your profile picture in the top right
2. 2️⃣ Scroll down to find the post you want to edit
3. 3️⃣ Check for the audience selector icon next to the post’s date and time.
4. 4️⃣ Click this icon (it might be a globe, friends icon or gear)
5. 5️⃣ Select your desired audience from the options
6. 6️⃣ Choose “Public” to make your post fully shareable

On mobile: same process, find your post, tap the three dots in the top right, select “Edit Privacy” or “Edit Audience,” then choose “Public.”

📤 How to make a post shareable after posting

Sometimes you realize your important content isn’t reaching its audience because of private settings. To make an existing post shareable:

1. 1️⃣ Find the post on your timeline
2. 2️⃣ Click or tap the three dots in the top-right corner.
3. 3️⃣ Select “Edit Post” (on some devices it may say “Edit Privacy”)
4. 4️⃣ Look for the audience selector near your name.
5. 5️⃣ Change the setting to “Public” and save it.

Now your post is visible and shareable to everyone. Remember that any changes you make to post privacy apply across all devices.

⚙️ Set future posts to be public by default

Instead of editing individually, you can set Facebook to make all future posts public by default:

1. 1️⃣ Click your profile picture, then select “Settings & privacy.”
2. 2️⃣ Choose “Settings”
3. 3️⃣ In the left sidebar, select “Privacy” or “Posts”
4. 4️⃣ Find “Who can see your future posts?”
5. 5️⃣ Click “Edit” and select “Public”

Currently, this setting persists until manually changed again. Given that Facebook remembers your last audience choice, double-checking the audience selector before posting remains a wise practice, particularly for content you intend to keep private.

✅ Conclusion

Facebook continues to be a leading platform in the social media landscape. If you want your voice, brand or message to go further, you need to know how to make posts shareable. By using the audience selector, posting public content and using Facebook’s tools, you can get more visibility and impact. Remember, a single share can spark a chain reaction. Make sure your post is ready to ignite.

🚀 Ready to increase your post reach? Next time you hit publish, check your visibility settings. Go Public. Get Seen. Grow.